Monday 25 February 2013

New reports at Reports Corner online research store




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FM Broadcasting Market in India 2013

Summary
From the time broadcasting opened its doors to private players, a new entertainment revolution has seen the light of the day. The monopoly of All India Radio has since been broken and private players have rendered the ground highly competitive. New innovative forms of broadcasting in the likes of community radio stations, or even digital radio have ushered in a trend wherein radio is now being looked at as a prospective medium that is capable of enough reach and coverage. This is particularly evident in the rising of radio as an advertising medium wherein biggies are also considering the medium for its promotional activities. Though radio as an advertising medium has still a long way to go as compared to global proportion, yet driven by the characteristic of being a cost effective medium radio is poised to grow further.

The report begins with the introduction section detailing about the parent industry for FM broadcasting. It gives a brief overview on the media and entertainment sector along with its market size and growth, a comparison with global growth trends and an indication of revenue pattern. It then proceeds to provide details about the FM broadcasting sector. This part is constituted with the evolution of the broadcasting sector in India, followed by the description of radio as a communicative medium. 

This section is followed by the detailing of the Indian market for FM broadcasting wherein its market size along with growth is presented. Certain other indications about the market are also provided ranging across geographical coverage to advertising revenues which help to paint the current picture of the sector. The value chain analysis comes next which is immediately followed by the revenue model adopted by the majority of players in the sector. This section ends with the enumeration of the eligibility criteria for getting permission and operating as an FM radio channel. The next section details about the Phase III auction of spectrums for FM broadcasting. It provides the basic overview about the features and the incentives for this activity. Information in the likes of minimum net worth required as per city as well an analysis of the conflicting factors are also provided. An exclusive section devoted to rural scenario for FM broadcasting is given wherein information about innovative schemes to boost FM penetration, case study and community radio stations are provided along with growth rates.

Brief descriptions of the drivers that help the sector to prosper include increase in FM penetration, increase of advertising, increase in usage of mobile phones, demographical alterations, political advertising and introduction of new performance measurement tool. The most significant driver for the growth of FM broadcasting is the increasing penetration of FM radio wherein increased usage of FM radio across the length and breadth of the country spells more opportunity for the broadcasters to reap benefits and garner revenue. Being a cost effective medium, radio is now seen as a prospective medium for advertising since its coverage is much wider and deeper than most other media. Another important driver in this regard is the increased usage of mobile phones since currently a good percentage of people listens to radio on their cell phones. As mobile phones penetrate into the most interior of the country, listening to radio also receives a positive thrust. Demographical alterations witnessed across the population presents yet another chief driver as youth looks for entertainment option and newer forms like digital radio catches the attention of this lot. Radio broadcasters derive growth as political parties or even Government continues to opt for radio to advertise them and reach the mass. Finally, introduction of performance measurement tool is hailed as a significant driver as it provides a quantitative indication of the return on investment for advertisers and aid in the overall growth by making the entire process more scientific. While these factors can be termed as growth drivers there are certain factors that act as impediments to the sector including lack of content differentiation and presence of few channels.

This is followed by a section that speaks about the Government participation in the sector which caters to Ministry of Information and Broadcasting, FM channels are warned against airing vulgar content and Telecom Regulatory Authority of India.

The major trends identified in the sector include distribution of radio sets coming under welfare schemes, FM radios increase ambit to broadcast news, rise of internet radio, Government to monitor content, radio forms a part of religious missions across the country and FM radio in DTH services. The section ends with a Porter’s Five Forces analysis of the sector.

The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides basic information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. A brief description is also rendered about the regional players along with their business highlights.
The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies of the FM broadcasting market in India.

Companies Covered

Public Companies
• All India Radio
• Entertainment Network India Ltd
• HT Media Ltd
• Next Mediaworks Ltd
• Reliance Broadcast Network Ltd
• Sun TV Network Ltd

Private Companies
• Living Media India Ltd
• Music Broadcast Pvt. Ltd

Regional Players
• Hello FM
• Radio Dhamaal
• Radio Mantra
• My FM

Other Players
• Aahaa FM
• Aamar FM
• Club FM
• Gyan Vani
• Hit FM
• Nine FM
• Radio Chaska
• Radio Choklate
• Radio Indigo
• Radio Mango
• Radio Misty
• Radio Ooo La La
• Radio Tomato
• Suryan FM


Mobile Engagement and Promotional Services Market in India 2013

Summary
The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.

The ‘Market Overview’ section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by ‘Ecosystems and Frameworks’ where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

The report continues with ‘Opportunities’ section where relevant opportunity areas for m-engagement are elaborated. It begins with benefits of m-Engagement and Promotional Services. The section continues with ‘Potential Verticals’ for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. The section also includes Porter’s Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others.

Next the prominent trends in the market are captured under ‘Market Trends’ section.

In the ‘Competitive Landscape’ section, the key m-Engagement and promotional companies are profiled. It consists of information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

‘Recent Developments’ section consists of information related to m-Engagement and promotion services and their implementations in recent times.

It is followed by the ‘Consumer Insights’ section where mobile internet and LBS usage and preference trends have been captured by the means of primary survey. The survey was conducted amongst a small group of people belonging to home users, gamers, technology and other professionals via social media websites and technology forums.

A few case studies and mobile ad examples are provided in ‘Case Studies’ section.

The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state and scope. It suggests key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.

Companies Covered
1. List of Public Companies
a) Geodesic Ltd.
b) OnMobile Global Ltd.
c) 2ergo Group Plc
d) AdMob Google Inc.

2. List of Private Companies
a) ACL Mobile Ltd.
b) Altruist Technologies Pvt Ltd 
c) CanvasM Technologies Ltd. 
d) Comviva Technologies Ltd. 
e) Deltecs Infotech Pvt. Ltd. 
f) Gingersoft Media Pvt. Ltd. 
g) Hungama Digital Media Entertainment Pvt. Ltd
h) IMI Mobile Pvt. Ltd. 
i) InMobi
j) Komli Media Pvt. Ltd. 
k) Netcore Solutions Pvt. Ltd. 
l) NetworkPlay Media Pvt. Ltd. 
m) Netxcell Ltd. 
n) One97 Communications Ltd. 
o) ONZE Technologies Pvt. Ltd. 
p) People Infocom Pvt. Ltd. 
q) Spice Digital Ltd. 
r) Vserv Digital Services Pvt. Ltd. 
s) Y2CF Digital Media Pvt. Ltd. 
t) Affle Pte Ltd. 
u) BuzzCity Pte Ltd. 
v) Ericsson India Pvt. Ltd. 
w) Genesys Telecom Labs India Pvt. Ltd. 
x) Polaris Wireless Inc.
y) Telenity Systems Software India Pvt. Ltd. 


Logistics Services Market in India 2013

Summary
Logistics services market India is on a growth trajectory owing to rapid globalization and 100% FDI allowance. Logistics services broadly encompass courier services, freight forwarding, third party logistics and reverse logistics. Growth in international trade is providing huge impetus to the demand for the logistics services. Growing competition in retail sector transcends need of reverse logistics to handle returns and store upgradation. Third party logistics providers need to customize their services and charge competitive rates to benefit from retail boom in India. E-tailing has revamped shopping experience by transforming it from a weekend to anytime activity that is having a favorable impact on courier and reverse logistics sectors. 

The report begins with an introduction section, classifying the logistics sector into transportation, storage and logistics services. The logistics services being the focus of the report are then segmented into four parts including Courier Services, Freight Forwarding, 3PL and Reverse Logistics. These four segments are then briefly introduced.

The next section briefly illustrates the evolution of the four segments of logistics services that are considered in the report. Market overview section provides a brief snapshot of the logistics services market in India. To begin with, the share of logistics services in overall logistics market is shown, followed by the market size and growth in logistics services market in India. A brief snapshot of the overall market attractiveness of each of the segments has also been incorporated. The share and growth of the four segments in logistics services is also shown. Subsequently a brief overview followed by its market size & growth of the four segments are demonstrated.

Advantages of Services section deals with the beneficial features of the four segments considered in the logistics services. Segments & Features section elaborates the different segments and characteristics of the four markets - Courier Services, Freight Forwarding, 3PL and Reverse Logistics.

Distribution Channel section illustrates the supply chain of the four markets - Courier Services, Freight Forwarding, 3PL and Reverse Logistics. Role of Regulatory Bodies section explains the role of government in courier service market. It also highlights the role of Express Industry Council of India (EICI) on courier service. Members of EICI are also listed. Further the role of United Nations Environment Programme (UNEP) on Freight Forwarding market is discussed. The Standard Trading Conditions for Freight Forwarders are also given in this section.

Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market. The common driver drivers for the four market segments includes global trade boom, rapid economic growth & FDI in logistics, growth in retail sector, rise in e-tailing, increased demand in consumer electronics and durables industry, and expansion of auto & auto components sector. Other unique drivers for courier service market include financial institutions dependence on courier, growing business of private telecom sector, and seasonal business upsurge due to occasions.  Other unique drivers for freight forwarding market includes diversification into logistics business, improved transportation infrastructure, and rising competitiveness among domestic companies. Other unique drivers for 3PL Market includes high cost of logistics in India, phased implementation of VAT, and government infrastructure initiatives. Lastly, the other unique drivers for reverse logistics market includes government concern for sustainability, garnering customer satisfaction, growing consumerism among Indians, economic viability of reusing goods, and growth of pharmaceutical market.

While the common challenges identified comprises poor infrastructure, lack of skilled manpower, and warehouse space deficit. Other unique challenge for courier service market includes delay in clearances. Other unique challenges for freight forwarding market includes stiff competition from international counterparts, rise in freight costs, and complex operation. Other unique challenges for 3PL Market include high inventory levels and lack of trust and awareness. Other unique challenges for reverse logistics market include low importance to returns management.

Key Issues section discusses the operational problems in each of the four segments considered in this report. Technological Trends section in the report emphasizes the recent trends in the technology adopted in logistics services sector such as enterprise resource planning, supply chain management, global positioning system, electronic data interchange, warehouse management solution, automated guided vehicle system, radio frequency identification, handheld mobile solutions, bar code, and courier tracking technology for courier management. Further software solution providing companies and technology adoption by leading players are also highlighted.

The Competitive Landscape section profiles the major players in logistics services market in India in details within the report which enables readers to get a clear picture of the current competitive scenario. The section lists the basic details of the players such as corporate information, business highlights and key members. The section also features financial analysis of key vendors which in turn provides us with the financial health of players. 

The report concludes with a strategic recommendations section that provides suggestions and strategies for the existing and new players in the four segments of logistics services market in India - Courier Services, Freight Forwarding, 3PL and Reverse Logistics.


Companies Covered

Public Companies
1. Allcargo Logistics Ltd. 
2. Aqua Logistics Ltd.
3. Blue Dart Express Ltd.
4. Gateway Distriparks Ltd. 
5. Gati Ltd. 
6. Transport Corporation of India Ltd. 

Private Companies
1. Agility Logistics Pvt. Ltd.
2. Aramex India Pvt. Ltd. 
3. Bertling Logistics India Pvt. Ltd. 
4. Central Warehousing Corporation 
5. Continental Carriers Pvt. Ltd.
6. Cosme Matias Menezes Pvt. Ltd. 
7. Darcl Logistics Ltd.


Regards,
Reports Corner





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