Friday, 2 August 2013

Future of the Austrian Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018 - Reports Corner

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https://www.reportscorner.com/reports/23114/Future-of-the-Austrian-Defense-Industry---Market-Attractiveness,-Competitive-Landscape-and-Forecasts-to-2018/

Product Synopsis
This report is the result of SDI’s extensive market and company research covering the Austrian defense industry, and provides detailed analysis of both historic and forecast defense industry values including key growth stimulators, analysis of the leading companies in the industry, and key news.

Introduction and Landscape
Why was the report written?
The Future of the Austrian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2018 offers the reader an insight into the market opportunities and entry strategies adopted by foreign original equipment manufacturers (OEMs) to gain a market share in the Austrian defense industry.

What is the current market landscape and what is changing?
Austria is projected to spend US$13.3 billion on its armed forces during the forecast period. Defense expenditure registered a CAGR of -1.33% during the review period, primarily due to the European debt crisis which led to a slowdown of the economic activities in emerging markets, including Austria.

What are the key drivers behind recent market changes?
Expenditure to be driven by peacekeeping missions and the acquisition of advanced defense systems.

What makes this report unique and essential to read?
The Future of the Austrian Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2018 provides detailed analysis of the current industry size and growth expectations from 2014 to 2018, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.

Key Features and Benefits
The report provides detailed analysis of the current industry size and growth expectations from 2014 to 2018, including highlights of key growth stimulators, and also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.

The report includes trend analysis of imports and exports, together with their implications and impact on the Austrian defense industry.

The report covers five forces analysis to identify various power centers in the industry and how these are expected to develop in the future.

The report allows readers to identify possible ways to enter the market, together with detailed descriptions of how existing companies have entered the market, including key contracts, alliances, and strategic initiatives.

The report helps the reader to understand the competitive landscape of the defense industry in Austria. It provides an overview of key defense companies, both domestic and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.

Key Market Issues
The Austrian economy has begun to recover from the 2008 recession; however the pace of recovery is, expected to be slow. To counter the mounting deficit and increasing public debt, the government is cutting back on its expenditure, including that on defense. This is expected to adversely affect military procurement expenditure over the next five years, and the domestic industry, which is mostly dependent on government procurement, will be severely affected. The focus sectors as per the 2013 federal budget are education, universities, research and development (R&D), and infrastructure to boost the growth and employment rate.

The recession, combined with decreasing threat levels from external sources, has made the Austrian government refocus its defense procurement strategy. In December 2010, it announced a massive sell-off plan of its heavy equipment armory and, according to the country’s Defense Ministry; this is a direct consequence of the peace efforts propagated by the EU region bordering Austria. The government declared that the Austrian forces will sell off two thirds of its heavy equipment fleet, including various types of tanks, 20mm and 35mm anti-aircraft guns, Mistral anti-aircraft missiles, Panzerabwehrlenkwaffe 2000 anti-tank missiles, and mortars by 2014.

Key Highlights
Many international defense equipment manufacturers enter the Austrian market through acquisitions or alliances. The country is open to such market entry options and encourages investment in the defense sector. The international space equipment supplier, RUAG Space, entered the Austrian market through the acquisition of Austrian Aerospace from Saab Holdings in November 2008.

Since 2004, Austria has been a member of the European Defense Agency (EDA) which was set up to promote European defense capabilities. The agency promotes arms co-operation and has created a common platform for the promotion of European defense equipment. The EDA provides an electronic bulletin board for government contracts and provides an opportunity for suppliers across Europe to bid for defense contracts advertised by subscribing member states. Defense companies from member nations are able to register and be the first to be notified of a potential purchase request from other member nations.

During 2008–2012, Germany and Italy were the suppliers of military hardware to Austria with a share of 96% and 4% respectively. However, during 2011, Germany supplied 100% of the country’s defense equipment. Over the next five years, Austria’s arms imports will continue to be dominated by European suppliers such as Germany, Italy, and France, as the country is an EU member and favors defense equipment manufactured by other member countries.



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