Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment

 

 

 

 

 

 

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Synopsis

Mobile network operators (MNOs) are facing unprecedented challenges from M2M evolution, Telematics growth in industry verticals, and consumer preference shift towards data & communication services in 4G LTE network paradigm. MNO's are also facing and evolving competition driven by Over-the-Top (OTT) players.  In our analysis, we use the analogy that the telecom services market is becoming more like a supermarket in which managing portfolio of integrated solutions is the key and the evolving ecosystem is more focused on connecting objects rather than simply connecting people and businesses.

 Mind Commerce evaluates disruptions in traditional business model leading to new transformative opportunities and brand positioning. This research will facilitate Mobile Network Operators (MNOs) and related stakeholders to understand & develop market ROI driven business models including:

• Analysis of 16 transformative business models including how MNOs may mashed-up their strategy formulation to implementation  

• Key strategic initiatives of 8 leading MNOs to remain leaders in emerging ecosystem

• How a MNO can put strategic focus on leveraging existing assets and achieving better position as communication service provider in a post-4G environment.  This includes complete solutions by partnership, M2M, telematics, smart services, SDM, broadcasting, mobile cloud, OTT, intangible asset management, public safety, and more.

Table of Contents

1.0          EXECUTIVE SUMMARY  4
2.0          MARKET TREND 2013 AND BEYOND         6
2.1          FASTER ADOPTION OF 4G LTE BUT VOICE OVER LTE (VOLTE) / LTE DATA REVENUE IS NOT PROMISING     6
2.2          DATA CONNECTED ENVIRONMENT WILL ERODE TRADITIONAL REVENUE               7
2.3          OVER-THE-TOP (OTT) INTERVENTION BREAKS DOWN PRIVATE COMMUNICATION ECO-SYSTEM                8
2.3.1      FACEBOOK VOIP CASE CAN GET A CLOSER LOOK               9
2.4          M2M DEVELOPMENT IN CLIENT LEVEL FOSTERED GROWTH OF NETWORK SUPPORTS MARKET    9
2.5          FOCUS SHIFTING FROM CONNECTING PEOPLE TO CONNECTING OBJECTS             10
2.6          EVOLUTION OF NETWORKED BUSINESS OPPORTUNITY IN INDUSTRY VERTICAL  11
3.0          BRAND POSITIONING IN NEW MOBILE HORIZON: UTILIZATION OF WIRELESS PLATFORM AS FULL-SCALE CHANNEL                15
3.1          TUMBLR PROMOTED CONTENT CASE: BRAND'S CONSIDERATION              17
4.0          TRANSFORMATIVE BUSINESS MODELS FOR MOBILE NETWORK OPERATORS (MNOS) AS COMMUNICATION SERVICE PROVIDER (CSP)               19
4.1          CONNECTED HOME: SECURITY & ENERGY MANAGEMENT             19
4.2          INSURANCE TELEMATICS: USER - BASED INSURANCE (UBI)           20
4.3          VEHICLE TELEMATICS AS CSP      21
4.4          UTILITY MANAGEMENT AND SMART GRID           22
4.5          SUBSCRIBER DATA MANAGEMENT (SDM), BIG DATA AND RESEARCH      24
4.6          MEDIA / EVENT BROADCASTING PRODUCT          26
4.7          MOBILE RETAIL PAYMENT MANAGEMENT           27
4.8          HYBRID CLOUD BASED SERVICES               28
4.9          INTANGIBLE ASSETS MANAGEMENT       29
4.10        CONTENT MANAGEMENT & ADVERTISING MODEL          32
4.11        ENTERPRISE MOBILITY MANAGEMENT  32
4.12        RCSE (RICH COMMUNICATION SERVICE ENHANCED) - OTT APPS MODEL               33
4.13        PUBLIC SAFETY & EMERGENCY SERVICES               34
4.14        MOBILE HEALTH TELEMATICS     34
4.15        INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING 35
4.16        NFC DRIVEN MOBILE FINANCIAL SERVICES           37
5.0          MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 39
5.1          AT&T     39
5.2          SK TELECOM       39
5.3          ENTEL    40
5.4          VERIZON              41
5.5          VODAFONE        41
5.6          ORANGE              42
5.7          SPRINT 43
5.8          DEUTSCHE TELEKOM      43
6.0          STRATEGIC GUIDELINE FOR MNOS AS CSP TO BUILD SUSTAINABLE BUSINESS MODEL      45
6.1          CHOOSE SERVICE-LAYER PARTNERSHIP OR JOINT VENTURE FOR COMPLETE SOLUTIONS 45
6.2          PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND    46
6.3          SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST  47